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A WELL DESIGNED PLATE?
I'm not sure when exactly the world started getting filled up with bad design, I guess it always existed, but with the accessibility of Photoshop and radically reduced cost of color printing, it just seems like the world has gone mad in terms of awful graphics, bad signage, and even worse - horribly illegible and non-distinctive license plates. Please bear with me on this rant. Oddly enough, I feel rather passionate about license plates and the identities that they stand for.
| The first two license plate changes I recognized was at first a classy upgrade for Massachusetts in the late 80's. Traditionally a white plate with reflective green letters, it was a no-nonsense plate that contrasted with the other New England states crammed into the area. They upgraded to a simple white plate with red lettering, blue numbers and a fitting catchphrase, 'The Spirit of America'. |
On a personal note, I think the plate change was a larger change happening in Massachusetts' consciousness. I've always likened Boston to a particular shade of green that seemed to dominate the city. You could find it on Fenway Park, every bridge, and most importantly, on the raised highways that were sunk in the 15 billion dollar Big Dig project. With the
elimination of the raised highways, all the bridges were painted a navy blue, and the only touch of that green left is Fenway Park. I do think the elimination of the green actually changed the mentality of the city and the region, and it seemed like a lot of the working class, thickest accents, and old ways (no beer sales on Sunday!) were pushed away by new blood and - gasp - outsiders! Even the sports teams starting winning. Weird, no? | | |
| | New York changed their design around the same time, ditching their traditional orange plate with navy lettering (the colors of New York) with a bland white plate with red and blue lettering along with a depiction of the Statue of Liberty. The new plate was released when Ronald Reagan re-dedicated the
renovated Statue of Liberty, and before New Jersey tried claiming the landmark as its own. A passable change, especially when seen in NYC clashing against cabs and covered in filth, but overall a disappointment they got rid of one of the greatest color combinations ever.
But those plates were replaced with the new century - and New York started in on a dangerous path in its next design. It surrendered legibility for multiple colors. The switch to a navy and powder blue color scheme wasn't a bad decision, but the plate suffers because you can't read NEW YORK in an even larger font than what previously existed. When I'm driving on a highway and get cut off, I want to know immediately which state that guy who just cut me off is from. I don't want to guess and say 'Rhode Island?
New Jersey? Oklahoma?'. I need answers on the spot. I think the biggest error designers can make is choosing form over function. License plates are meant to be identifiable, unique and legible. They are not meant to depict the cornfields of Iowa, or some mountain spring bubbling out of the center of Wyoming.
I promise not to run off on yet another tangent, but can we also agree those million varieties of plates for charities, ballclubs, universities and Lance Armstrong need to go away as well?
When I got my first car just after graduating from college, I was living in Missouri and was pretty proud of it. Unfortunately for me, it was also the time when the state retired its rust colored plates for a new design that left everyone in Missouri baffled. It seemed like the rust color was too apropo for a largely rural state and they replaced it with an ugly plate featuring teal, gradients and a nod to Missouri's two favorite rivers - the Mississippi and Missouri. So I got stuck driving around with an ugly plate
designed strictly for the nineties, and another bonus: it was one of the newly printed plates that wasn't stamped into metal, but printed on some state employee's inkjet printer. I felt gipped.
Of course, these changes were only the first ones I noticed. Soon every state was changing their design, each racing for a less legible and gaudier plate. Soon photographs and gradients were used together, and every ugly font this side of comic sans was written all over the designs. Web addresses started being printed, which may have helped usher in the era of the smartphone. "Gee Honey, the state of South Carolina has a website! Can you look that up on your iphone please?" |
 MA's traditional green |  MA's simple patriotic |  NY's Orange |  NY's Statue of Liberty |
 NY's double blues |  Missouri's ode to rust! |  Missouri's ode to water?
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What have we learned out of all this besides the fact I just spent two hours writing a nearly incoherent rant against bad license plate design? Well, maybe we can take a few things from it, and even apply it to the greater good of the world:
1) Just because you can, doesn't mean you should. 2) People study Design in school because its a trade, not a hobby. 3) There are lots and lots of bas students and bad schools of design. 4) Good design is rarely noticed, bad design kills us all. 5) Government and committees shouldn't ever have a say in any design or art
So what spurred all of this in the first place? There are two new developments in license plates happening as I write this. One great development and one radically awful step backward:
| THE TROUBLE WITH TEXAS |  | | Texas is one of those few states with a mythology all of its own. Of course, the image of a cowboy is representative of about 15% of the state, but does the trick well.
Every design about Texas deals with the Lone Star, and the flag is the ubiquitous symbol of everything non-Texans dread about Texas. So it's not surprising the simplest, and most effective Texas plate incorporates the Lone Star State tagline with a simple depiction of the state flag and a simple font. It's nearly a perfect plate, even with the outline of Texas in red between the sets of numbers. | |

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But as witnessed in the other states, Texas went crazy and messed with perfection. They added a hokey cowboy scene at the bottom of the plate, put a red font on a blue gradient sky, and lodged the moon in one corner and the space shuttle in the other.
Not content to make an ugly plate, Texas made two other small changes after its initial release - by taking the simple red outline of Texas in the middle of the plate and overlaying the Texas flag, and also by having some state bureaucrat decide its not patriotic enough so they slapped an American flag on the side of the Space Shuttle. While they were at it, they could've written 'GOD' on the face of the moon and pleased everyone in the state, except of course, for those ornery bunch of secessionists. |
 | This year Texas' new plates made their debut - and they look like something a WALMART employee with a degree from one of those 'draw a pirate' art schools came up with. Doesn't it look like there should be a big yellow smiley faced button on it? Does it conjure up horrible visions?
There are plenty of things wrong with this plate, so here they are: |
- It uses a photograph instead of legible graphic elements. As bad as the cowboy silhouette of the previous plate was, it acted as a graphic frieze that framed the plate. The photograph is also gradiated out to create a space for the numbers in the middle, but text and photographs never look good together.
- The ubiquitous Texas flag/Lone Star motif. Once in the middle with the flag/state logo, which already can be seen on every tailgate on every truck in Texas already.
- The blue and red 'scribble art mark' that makes another reference to the flag in the upper left. There is nothing, nothing! worse in the design and art world than that scribbly line. Non-artists think it looks artsy, artists thinks it looks horrible, and artists who use it aren't really artists. Go back to Santa Fe before you ruin everything for the rest of us.
- Mismatching fonts: Why use one font when you can use three different ones, one extremely ugly 'TEXAS' font and a script font that should only be used on retro looking copy.
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WHAT'S GOOD IN NEW YORK | |

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Finally!!! The ray of sunshine that set off this entire tangent, which has now stretched into a third hour of writing. (Looks like I'll edit this later) New York's new plates are throwbacks to their old classics, with a nominal modern twist with the arched blue facade at the top. A perfectly legible, nice, and distinctive plate that isn't overly designed and followed that old motto: Keep It Simple Stupid |
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RECENT & UPCOMING SHOWS:
FEBRUARY 10, 2010 EAST SIDE ART VS. EAST SIDE POLITICS MONKEYWRENCH BOOKS, AUSTIN, TEXAS
MARCH 6, 2010 CAFE MUNDI ART BAZAAR CAFE MUNDI, EAST AUSTIN
MAY 14, 2010 ANNUAL 5x7 SHOW ARTHOUSE, AUSTIN, TEXAS
JUNE 5, 2010
CURIOUS ROOM SUMMER SHOW GROUP ART SHOW FLATBED PRESS, AUSTIN, TEXAS
FALL, 2010 TALES OF THE REALLY WHITE VIGILANTE VOLUME FOUR
NOVEMBER, 2010 EAST AUSTIN STUDIO TOUR
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TALES OF SCHLIEFKEVISION:
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SCHLIEFKEVISION T-SHIRTS:
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